3D visuals crafted for Orr4FarmStand to showcase

their handcrafted skincare line with

minimalist, premium design across every platform.

Bringing Spa-Level Elegance to Whipped Tallow Balms

About the Brand

Orr4FarmStand is a handcrafted skincare brand. Their hero product, Whipped Tallow Balm, blends old-world purity with modern self-care, and needed visuals to match.

What They Needed:
Leslie wanted product visuals that felt high-end, organic, and intentional, but had been burned in the past by poorly formatted assets and visuals that didn’t reflect the clean, elevated tone of her brand. She came to Praxia Design with a clear aesthetic direction but was open to collaboration.

Specific concerns:

  • Previous photo assets weren’t sized correctly for web or social

  • Needed a consistent, minimal visual language

  • Each balm needed to feel distinct, yet cohesive

The Challenge

Together, we crafted a design approach grounded in:

  • Neutral luxury – marble, stone, and concrete textures with plenty of negative space

  • Botanical detail – sparse herbs and ingredient cues that support each balm’s identity

  • Platform-ready delivery – every image and video formatted for web, Instagram posts, and stories

Visual Twist: Each balm was given a unique background tint and accent props matching its key ingredients — making them feel like part of the same collection while giving each a distinct vibe.

Creative Direction

The Deliverables

  • 6 individual lifestyle renders (1 per balm)

  • 1 group lifestyle render (5 scented balms)

  • 10-second animated showcase (Instagram Story & Post formats)

  • Delivered in 3 formats: Web, IG Posts, and IG Stories

  • Organized in clearly labeled folders for easy use

Website

Instagram Post

Instagram Story

“Praxia Design was professional, responsive, and incredibly easy to work with. I felt heard throughout the process, and the creativity they brought to the table made a huge difference. The final images and video were absolutely stunning, even better than I imagined. Praxia truly elevated my brand and made my products shine.” — Leslie Orr, Founder of Orr4FarmStand

The Clients Words

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