Case Study:

Luminaire Labs Launch Kit

3 products. 1 cohesive launch kit. Designed to sell.

This self-initiated concept explores what a premium launch kit could look like for a skincare brand rolling out a 3-step brightening system. Designed for flexibility, scroll-stopping impact, and no guesswork.

The Challenge (Hypothetical)

How do you help a skincare brand communicate a multi-step product clearly, while keeping everything feeling premium, clean, and intentional?

I imagined Luminaire Labs, a fictional skincare brand launching a brightening serum, cleanser, and moisturizer, and built the kind of visual toolkit I’d want to deliver to a real client.

The concept: sleek, confident, and clean. A soft visual world with glowing reflections, premium materials, and gentle floating animations.

These animations were created to elevate product feel and build scroll-stopping engagement across social, email, and landing pages.

Hero Animations

What’s included:

  • A cinematic hero animation to introduce the full system

  • Three product-specific loops, perfect for stories, reels, and ads

Store Page

  • Lumigéne No.1

  • Seracell No.2

  • Cléafoam No.3

  • Luminance Box Set

Socials

  • Lifestyle

  • Social 1

  • Social 2

  • Social 3